Thread started: Apr 13 2008, 8:57 AM EDT
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Dr. Anita Sands, SVP of Innovation and Process Design at RBC, gave one of the most popular keynotes at this year's Digital Marketing Conference. Some of the points from her speech:
Innovation connects what is possible to what is valuable to our clients and our shareholders.
Don’t mistake innovation for invention; innovation doesn’t have to be something new.
New ways of applying old stuff, or kind of new stuff.
APPLIED innovation. Ideas are not the problem. Implementation and measurement are the challenge.
In the video below, from the conference, she gives us two great points:
..there is a better way to do what you are doing
..there is a better way to look at something you already know
quoted at : http://extacit.blogspot.com/search/label/Video Thanks to Colin Mooney
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RE: Imagination and creativity
By: ,
May 5 2008, 11:17 AM EDT
Play is the original form of learning; it is deep in our evolutionary roots, so to see play as a contributor to innovation and creativity is to aknowledge that innovation is a learning process. When we innovate, it is half coming up with new ideas, half putting them into practice. As such, it comes with inherent risk. Children fall off slides, burn fingers and graze knees as part of the learning process; they try things that don't always work out. We need to accept adverse outcomes (failure, although that is a perjorative word) when we innovate.
As the Chinese say - the blacker the wok, the better the cook.
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