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Discussion: Connecting the possible to the valuable
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FrankNigriello |
Connecting the possible to the valuable
Apr 13 2008, 8:57 AM EDT
Dr. Anita Sands, SVP of Innovation and Process Design at RBC, gave one of the most popular keynotes at this year's Digital Marketing Conference. Some of the points from her speech:Innovation connects what is possible to what is valuable to our clients and our shareholders. Don’t mistake innovation for invention; innovation doesn’t have to be something new. New ways of applying old stuff, or kind of new stuff. APPLIED innovation. Ideas are not the problem. Implementation and measurement are the challenge. In the video below, from the conference, she gives us two great points: ..there is a better way to do what you are doing ..there is a better way to look at something you already know quoted at : http://extacit.blogspot.com/search/label/Video Thanks to Colin Mooney 3 out of 3 found this valuable. Do you?
Keyword tags:
collaboration
creative
creativity
innovation
Knowledge
Thinking
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RobMcKay |
1. RE: Connecting the possible to the valuable
Apr 18 2008, 5:02 AM EDT
The way I see it, there are only two types of innovation.There is the completely new idea, the paradigm shift. This is extremely rare, and many things we would ordinarily point to as being of this type - say the Internet itself - on examination fall into the second category. This group are composed of intersections and recombinatons of existing ideas to produce something new. If we accept that almost all innovations are built upon existing ideas, then the problem becomes one of ensuring that those ideas are brought together in novel ways. This is clearly an underpinning principle in Open Innovation, but it has further implications. The Johari Window identifies that there is an area of knowledge that individually were are unaware we are ignorant of, because we are not only not cognisant of our lack of knowledge of detail, but of the field of knowledge itself. There, with apologies to Donald Rumsfeld, are things we don't know we don't know. Fostering innovative thinking can be assisted greatly by exposing people to 'unusual' areas of knowledge. In relation to the issue of implementing innovation, the trick is to take something away from this unfamiliar territory and take it back into your 'home' field. That requires both methods to unpick principles in the first place, and then a vehicle to attempt its application. 1 out of 1 found this valuable. Do you? |
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FrankNigriello |
2. Imagination and creativity
Apr 27 2008, 3:01 AM EDT
Managers, like artists, should approach their work as a form of play, in which Imagination is fundamental. [imagination has three dimensions: Conceptual - the interpretation of reality by mean abstractions such as stories, concepts and images. Behavioural - Physical, tangible, hands-on experimentation. Material -The use of materials and objects to inspire creativity. from Thinking from Within by Johan Roos 1 out of 1 found this valuable. Do you? |
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RobMcKay |
3. RE: Imagination and creativity
May 5 2008, 11:17 AM EDT
Play is the original form of learning; it is deep in our evolutionary roots, so to see play as a contributor to innovation and creativity is to aknowledge that innovation is a learning process. When we innovate, it is half coming up with new ideas, half putting them into practice. As such, it comes with inherent risk. Children fall off slides, burn fingers and graze knees as part of the learning process; they try things that don't always work out. We need to accept adverse outcomes (failure, although that is a perjorative word) when we innovate.As the Chinese say - the blacker the wok, the better the cook. Do you find this valuable? |
